Post by account_disabled on Dec 20, 2023 6:39:57 GMT
Digital may not be your specialty, but know that, whatever your sector, it is very likely that the online reality is different or even far removed from what you know offline. experience on a daily basis IRL (In Real Life). This is what your boss and your competitors do. Focusing on truly understanding this universe is a way to impress others and differentiate yourself from others. Help your boss better understand your competitors and their strategies Customer knowledge is something with which you should be able to impress your boss, but that is not everything, especially when it comes to strategy, Go To Market marketing or business development. It's worthy of La Palice, but online you are not alone and no one is waiting for you.
If you want to be seen and generate requests, contacts, leads, there is competition. If you want Email Data to advertise, there are other players and the economic aspect will quickly come into play. Parenthesis: be careful not to become addicted to ads. Ads are great: they're fast, they're effective, they can pay off big BUT be careful to know and control your acquisition cost and don't forget that as soon as you stop your campaign, in the Next second, no one sees you anymore. Customer case no. 6: When you become “ad-dependent” At BQL we sell software solutions for marketing and customer relationship management. The group is international. Ads can be expensive but 1) we are sure to be seen, unlike SEO which may not give any results 2) we are immediately visible. No need to wait weeks or even months for SEO to produce results.
Consequence: the ads budget swells. The brand becomes “ad-dependent”. And an increasingly large part of the marketing budget is devoted to ads to the detriment of the rest. But since we have the budget, it's not that serious and we don't look too closely. We don't have a problem because we have the budget, but this still encroaches on other levers to be activated. No one really takes the time to look at acquisition costs based on different campaigns. Our study reveals several elements of which the Marketing Director was not aware: Some CPC (Cost Per Click) are quite high and not profitable. These are fairly generic keywords in the market that all the biggest players (including BQL) are fighting over. On these same keywords, there is (paradoxically) quite low SEO competition.
If you want to be seen and generate requests, contacts, leads, there is competition. If you want Email Data to advertise, there are other players and the economic aspect will quickly come into play. Parenthesis: be careful not to become addicted to ads. Ads are great: they're fast, they're effective, they can pay off big BUT be careful to know and control your acquisition cost and don't forget that as soon as you stop your campaign, in the Next second, no one sees you anymore. Customer case no. 6: When you become “ad-dependent” At BQL we sell software solutions for marketing and customer relationship management. The group is international. Ads can be expensive but 1) we are sure to be seen, unlike SEO which may not give any results 2) we are immediately visible. No need to wait weeks or even months for SEO to produce results.
Consequence: the ads budget swells. The brand becomes “ad-dependent”. And an increasingly large part of the marketing budget is devoted to ads to the detriment of the rest. But since we have the budget, it's not that serious and we don't look too closely. We don't have a problem because we have the budget, but this still encroaches on other levers to be activated. No one really takes the time to look at acquisition costs based on different campaigns. Our study reveals several elements of which the Marketing Director was not aware: Some CPC (Cost Per Click) are quite high and not profitable. These are fairly generic keywords in the market that all the biggest players (including BQL) are fighting over. On these same keywords, there is (paradoxically) quite low SEO competition.