Post by account_disabled on Dec 7, 2023 5:06:24 GMT
Online marketing for B2C (Business to Consumer) or organizations selling directly to consumers. Online marketing for B2C businesses currently has many advantages. This is because we can use online media to communicate directly with consumers through the brand's social media to announce, talk to, and listen to consumers. So that brands can find ways to meet the needs of consumers precisely. Strategy 1: Understand and reach your audience well. Before communicating with the target audience It is important to study and understand our potential customers. As a first step, you need to create a Buyer Persona so that the team knows who the real target audience is.
It starts with searching for basic information such as Phone Number List gender, age, residence, education, workplace, and preferences, etc. Then you start by asking the question: How do they behave regarding the industry you work in? For example: What are their interests? What are they searching for? What are their problems? Is there anything that can help solve those people's problems? Where do they usually search for information? What is valuable to these groups of people? What products or services do they currently use? The next step is the channel to reach consumers. Using various channels as follows: Owned Media is our own media.
Whether it's a website, Facebook fan page, LINE@, Youtube Channel or Instagram that belongs to our brand and is under our control, etc. Earned Media is what people say about us online. For example, likes, shares, comments, referrals from other websites, customer reviews, etc. Paid Media is a media and channel for brand promotion. that must be paid to advertise Public relations such as Facebook ads, Google Adwords ads or through influencers whose followers match our target customer group. In summary, the important key is You must know your target group very well. and use communication words appropriate to the target group You must know the behavior of the target group and the channels or groups that the targets gather together.
It starts with searching for basic information such as Phone Number List gender, age, residence, education, workplace, and preferences, etc. Then you start by asking the question: How do they behave regarding the industry you work in? For example: What are their interests? What are they searching for? What are their problems? Is there anything that can help solve those people's problems? Where do they usually search for information? What is valuable to these groups of people? What products or services do they currently use? The next step is the channel to reach consumers. Using various channels as follows: Owned Media is our own media.
Whether it's a website, Facebook fan page, LINE@, Youtube Channel or Instagram that belongs to our brand and is under our control, etc. Earned Media is what people say about us online. For example, likes, shares, comments, referrals from other websites, customer reviews, etc. Paid Media is a media and channel for brand promotion. that must be paid to advertise Public relations such as Facebook ads, Google Adwords ads or through influencers whose followers match our target customer group. In summary, the important key is You must know your target group very well. and use communication words appropriate to the target group You must know the behavior of the target group and the channels or groups that the targets gather together.