Post by account_disabled on Feb 14, 2024 8:18:26 GMT
The 7P Marketing mix model is an improved version of 4P Marketing including 3 new upgrades: Process, People and Physical Evidence. In particular, Physical Evidence is currently focused on by many businesses. Customers are also very concerned about this factor when deciding to buy any product. So what is Physical Evidence , what are its components and roles? Let's find out more with Prodima in this article! What is Physical Evidence? Physical Evidence is understood as Physical Evidence - an important component in the 7P Marketing mix model.
What is Physical Evidence? 6 Components that make up Jordan Telemarketing Data visual Physical Evidence 2 Physical Evidence is an extremely important element in the 7P Marketing mix To analyze more clearly, Physical Evidence is a collection of physical factors created by humans / nature that can positively / negatively affect customers / business activities. More specific: 1. Human-made factors include 2 main types: Made by businesses/employees, physical products and equipment related to decorative elements, use of colors, images, lighting space arrangement and other behind-the-scenes elements are created. Elements not created by businesses such as: Temples, shrines, cultural houses, parks, national architecture or national cultural and sports events... 2. Elements created by nature such as: Natural landscapes, mountains, seas, caves.
Types of Physical Evidence Now that you have a clear understanding of what Physical Evidence is , let's learn about two popular types of Physical Evidence today! Peripheral Evidence – Peripheral evidence This is a part that always appears in the purchasing process and brings many unique values. Peripheral evidence is like additional aspects of a business's product to attract customers. These can be simple details such as: Product packaging, receipts, napkins, employee badges... What is Physical Evidence? 6 Components that make up visual Physical Evidence 3 Beautiful product packaging will entice users to buy more When combined well in the marketing process, Peripheral Evidence contributes to adding value to the intangible elements of the product.
What is Physical Evidence? 6 Components that make up Jordan Telemarketing Data visual Physical Evidence 2 Physical Evidence is an extremely important element in the 7P Marketing mix To analyze more clearly, Physical Evidence is a collection of physical factors created by humans / nature that can positively / negatively affect customers / business activities. More specific: 1. Human-made factors include 2 main types: Made by businesses/employees, physical products and equipment related to decorative elements, use of colors, images, lighting space arrangement and other behind-the-scenes elements are created. Elements not created by businesses such as: Temples, shrines, cultural houses, parks, national architecture or national cultural and sports events... 2. Elements created by nature such as: Natural landscapes, mountains, seas, caves.
Types of Physical Evidence Now that you have a clear understanding of what Physical Evidence is , let's learn about two popular types of Physical Evidence today! Peripheral Evidence – Peripheral evidence This is a part that always appears in the purchasing process and brings many unique values. Peripheral evidence is like additional aspects of a business's product to attract customers. These can be simple details such as: Product packaging, receipts, napkins, employee badges... What is Physical Evidence? 6 Components that make up visual Physical Evidence 3 Beautiful product packaging will entice users to buy more When combined well in the marketing process, Peripheral Evidence contributes to adding value to the intangible elements of the product.