Post by account_disabled on Feb 14, 2024 6:26:02 GMT
You can easily see famous people (not singers or actors) or experts at special programs or events. They are called KOLs – many brands take advantage of this to attract public attention, build brand recognition and better promote new products/services. So what is KOL? What is the role of KOL in Marketing? If you are learning about this type of marketing, don't miss Prodima's article! What are KOLs? KOL is abbreviated from the phrase Key Opinion Leader, understood as "Influencer" - an individual/organization with expertise in a specific field/industry and influence on a group of communities. certain agreement. What is KOL? KOLs are people who have expertise in a specific field, are interested and trusted by the audience What is KOL Marketing? It is a form of marketing that relies on the promotional power of KOLs to connect brands and products with users for better sales.
Businesses often choose KOLs suitable for their field, and invite Czech Republic Telemarketing Data them to attend events or participate in advertising projects to improve the credibility of their products with customers. Therefore, depending on the level of influence and popularity of the KOL, the salary will be different. For example, a famous KOL in the culinary field is chef Pham Tuan Hai. He has profound professional knowledge about healthy foods in life. Also because of its high reputation in the industry, the Anlene brand chose Mr. Hai to represent the new Anlene coffee milk product line. Classification of current KOL groups Now that you clearly understand what KOL is, you must also clearly distinguish between current KOL groups to make cooperation decisions in accordance with the business's goals.
Currently, KOLs are divided into 3 main groups - based on the level of influence on the community, specifically: 1. Celeb group They are considered VIP or Celebrity guests - collectively known as SAO. This group of KOLs are people who possess strong popularity and influence in a certain industry. In Marketing, they will be the image - the representative face of a brand. Of course, their reliability in the eyes of customers is huge. Cooperating with Celeb brings many great benefits to businesses. 2. Influencer group They can be successful businessmen, models, comedians, singers, actors... and have a voice in a certain field and community, but in a narrower scope than the Celeb group. 3. Mass Seeder group They are people who have influence in a small community. They often do tasks such as reviewing/evaluating services or products.
Businesses often choose KOLs suitable for their field, and invite Czech Republic Telemarketing Data them to attend events or participate in advertising projects to improve the credibility of their products with customers. Therefore, depending on the level of influence and popularity of the KOL, the salary will be different. For example, a famous KOL in the culinary field is chef Pham Tuan Hai. He has profound professional knowledge about healthy foods in life. Also because of its high reputation in the industry, the Anlene brand chose Mr. Hai to represent the new Anlene coffee milk product line. Classification of current KOL groups Now that you clearly understand what KOL is, you must also clearly distinguish between current KOL groups to make cooperation decisions in accordance with the business's goals.
Currently, KOLs are divided into 3 main groups - based on the level of influence on the community, specifically: 1. Celeb group They are considered VIP or Celebrity guests - collectively known as SAO. This group of KOLs are people who possess strong popularity and influence in a certain industry. In Marketing, they will be the image - the representative face of a brand. Of course, their reliability in the eyes of customers is huge. Cooperating with Celeb brings many great benefits to businesses. 2. Influencer group They can be successful businessmen, models, comedians, singers, actors... and have a voice in a certain field and community, but in a narrower scope than the Celeb group. 3. Mass Seeder group They are people who have influence in a small community. They often do tasks such as reviewing/evaluating services or products.